Decades after Canadians thought they said goodbye to the brand for good, the iconic red-and-white sign is once again a fixture of the retail landscape. Following a tumultuous period where the previous parent firm filed for creditor protection in March 2025 and sold off its historical assets, Quebec-based Les Ailes de la Mode Inc. - a company owned by the retailing Benitah family - stepped in to purchase the rights to the nearly century-old name.