Avi Shemtov grew up in Sharon, Massachusetts; his dad was an Israeli immigrant, which helps to explain Avi’s main business, a food truck called The Chubby Chickpea, which serves soulful Israeli street food. Shemtov gradually began to do more catering with the truck, and some of his regular customers were breweries. This is one of the hottest trends among breweries: small-production outfits with simple taprooms that skip kitchens in favor of a rotating list of food trucks.
A couple memories for you. First, one fine day in Myrtle Beach (it was actually a terrible day of dreary shopping and Redneck Riviera hijinks…until this moment) my brother-in-law Chris and I came across a special at the Liberty Brewery & Grill: pitchers of porter for $6. We had a taste – fine and dandy – we had a brief powwow, and said to our wives: here’s the car keys, come get us in two hours. Mmmm, relaxing in the sun, drinking porter, yeah buddy. So much better than shopping.
That’s a line from the pilot episode of “Due South,” a 9Os TV show about a Mountie who winds up working with a Chicago cop. His boss at the Canadian consulate is explaining how he overhears secrets and gathers information simply by being the Canadian in the room; no one even notices him. He might have been talking about Canadian whisky. Despite having a substantial share of the US whisky market – second only to bourbon, actually, surprise!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".