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Articles by Lewis Tierney
Advertising Personalization Redefined: How to Optimize your Spend with Landing Pages | MarTech Advisor
Tyson Quick, Founder and CEO of Instapage highlights that advertisers don't have an excuse to not provide highly relevant and personalized online experiences throughout the entire customer journey, not just the ad. It’s the landing page that carries the customer through to the final destination, the point of conversion Digital advertising isn’t going anywhere. In just the third quarter of 2016 alone, marketers spent a record breaking $17.6 billion on digital.
Why Millennials Avoid Impersonal Brand Experiences Online | MarTech Advisor
In 2017, brands that don’t embrace personalization will lag behind the competition. Adam Weinroth, CMO at OneSpot takes a data-driven look at why marketers who are not currently undertaking plans to move toward more personalized digital experiences may be putting their careers at risk Heading into 2017 marketers can take one undeniable fact with them into any executive or planning meeting: Consumers expect a personally relevant digital experience no matter where they go online.
Personalization at Scale | MarTech Advisor
Customers have come to expect personalized email messaging from the brands they interact with. However, brands must overcome data and production limitations in order to target large email lists with customized communications. Cara Olson, Director of Relationship Management at DEG, breaks down how brands can efficiently and effectively deliver subscribers the personal experience they deserve As the inbox becomes more crowded, it becomes more important for brands to stand out amongst the clutter.
How to Make Employees Love Your Brand | MarTech Advisor
In this article, Lisa Bennett Managing Director of Public Relations and Marketing at Kaltura takes a look at the difficulties of communicating internally in today’s digital workplace, particularly on the emotional and personal levels and how to connect teams with their company’s brands I love where I work. I love the people, the dynamic nature of the business, the company culture, and the crazy pace.
Harnessing the Potential of Personalization to Drive B2B Sales
When we brainstorm ideas for friends and family members, the natural instinct is to think about gifts which the person will like or perhaps will need at that moment. Similarly, customizing marketing content for target buyer customers revolves around the same principle. It has been seen that personalization can have a large impact on B2B sales. Most sales team focus on lead quality to make sure that the channels which they are using for lead gen are right.
How Marketers Can Persuade Customer Support to Sell More
Sunir Shah, CMO at Olark states that Customer Support teams can be a great asset to sales efforts, but it’s not their job to hit a sales quota. Through strategic plan and gentle persuasion, marketers will find their customer satisfaction and bottom line numbers improve A few years ago, Comcast thought it would be a great idea to have their Customer Support team sell more. That experiment ended very badly one day in a recorded interaction with the former head of Engadget, Ryan Block.
The Benefits of Decentralizing Analytics Talent
In my experience, some of the most talented analytics professionals I’ve managed were ones that had intimate knowledge of the system limitations required to meet customer needs. These individuals came from a variety of roles, some from engineering, and others from customer service roles.
Customer Service is the Secret Weapon in the Personalization Game | MarTech Advisor
Lewis Tierney, Senior Vice President at Valiance Solutions suggests how marketers can meet and exceed customer needs by strategizing their customer service initiatives through personalization The most personal brand conversations B-to-C companies are having today occur in a service center or on a retail floor.
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