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David Raab on Muck Rack

David Raab

New York
As seen in: LinkedIn, MSN UK, Newsweek, TechTarget, The Jerusalem Post, The Times of Israel, Yahoo, Spiceworks, CMSWire, CustomerThink and
author Guide to Demand Generation Systems raabguide.com; marketing technology and analysis consultant
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Articles

Marketers Are Losing Control of Targeting, Content and Data — Here's How to Fight Back

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By David Raab
| CMSWire Verified
Platforms like Meta and Google now pick your audience and write your ads. Seven ways marketers can push back. What's the core problem? Marketers are losing control over audience targeting, ad content and performance data to platforms like Meta, Google, TikTok and Amazon. What's driving the shift?
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The Fight for Martech's Most Valuable Layer Has Begun

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By David Raab
| CMSWire Verified
3 CDP-related announcements point to a larger shift: vendors are competing to own the orchestration layer that determines the next action for every customer. Why are Salesforce, Hightouch and Databricks all talking about orchestration? Because the orchestration layer increasingly represents the strategic control point for customer decisions, campaign selection and AI-driven engagement. What happened to the warehouse-centric martech vision?
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District Elections: Giving North and South a True Voice

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By David Raab
| The Times of Israel Verified
A draft electoral map for Israel The many advantages of implementing single-member district elections to Israel’s Knesset for sixty of the seats are straightforward. True accountability to the voter (rather than to party powerbrokers) and a bona fide, empowered third branch of government are the two most obvious.
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