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Lexi Herrick on Muck Rack

Lexi Herrick

  • Senior Director of Audience Development, Allure
  • Senior Director of Audience Development, Condé Nast
New York
Senior Director of Audience Development @allure_magazine and @condenast

Interview

What was your first job as a journalist?

Definitely through college. I would always encourage young writers to get involved with college publications.

How do you prefer to be pitched on stories?

Via my email address at lexiherrick@hertrack.com.

What's your favorite social network?

That's a tough one due to my avid involvement in social media, but actually Facebook. I read a lot of articles there.

What advice can you offer to aspiring journalists?

Get yourself out there. Don't be afraid to send out emails and demonstrate your capabilities. People are looking for young talent.

When's the best time to pitch you?

Whenever. I am constantly on my email and feel like I'm digitally connect 24/7.

What's the best pitch you ever got?

Pitches that involve links to related material are the best. It demonstrates honesty and clarity right off the bat.

What's your favorite drink?

Diet coke or soy lattes for sure.

When you're not at a computer, where are you most likely to be?

Coffee shops or yoga!

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