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Articles

Beyond the bins: local government must rebrand itself for Gen Z

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By Henry Grant, LGIU Operations
| Local Government information Unit (LGiU)
In this article, we explore Gen Z recruitment in local government. Analysing data from Commercial Services Group and personal insights from a young officer from Islington council, the story told is that local government may risk losing a generation of young employees unless it reworks how it communicates the ‘council-offer.’ Gen Z – people born between the late 1990s and early 2000s – are entering the first stages of their careers.
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