Lisa Granatstein on Muck Rack

Lisa Granatstein

Verified
New York
Editor — Adweek
As seen in: Adweek, MSNBC

Editor of @Adweek I Media, marketing pop culture obsessed

Anthony Bourdain on Food Porn, YouTube Stars and His Intolerance of Gluten-Free Diets

adweek.com — We're deep in the bowels of New York's Chinatown, down a flight of stairs in the wood-paneled Cantonese classic Hop Kee. It's late afternoon, before the dinner rush, and Anthony Bourdain is ensconced in a brown vinyl booth surrounded by platters of salted squid with hot peppers, sauteed string beans, Cantonese-style snails and pan-fried flounder while a handful of waiters and busboys silently look on.

How Influential Leaders From A+E Networks, DDB, GE and Condé Nast Are Creating a Culture of Change

adweek.com — Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them are inspiring the next generation of digitally forward businesses to challenge old-guard companies at every turn. The rules for their survival are clear: grow scale, but think nimbly or risk irrelevance.

Real Housewives’ Lisa Rinna Dishes on Yolanda and Brandi, With a Chaser of O.J.

adweek.com — () Specs Age 52 Claim to fame Star of Bravo's The Real Housewives of Beverly Hills Base Los Angeles Twitter @lisarinna Adweek: What's the first information you consume in the morning? Lisa Rinna: I wake up and I get the kids ready for school, and I turn on the local NBC news or CNN.

ANA Hires Ebiquity and K2 Intelligence to Investigate Media Rebates

adweek.com — The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue is whether agencies, represented by the 4A's, are receiving large rebates-or kickbacks-from media outlets in exchange for buying ads in large volumes.

How GE Is Continuing Its Legacy of Innovation in the Digital Age

adweek.com — Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation and invention making up the digital industrial company's DNA.

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

adweek.com — Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal boomer customers and new millennial fans. Speaking at the Association of National Advertisers' Masters of Marketing event in Orlando, Mark-H

ANA Chief Bob Liodice Cites "Exploding Gains in Technology" as Key to Transformative Year for Marketers

adweek.com — Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year to transform the marketing landscape by the leveraging "exploding gains in technology," innovative media platforms and creativity.

ANA, 4A's Moving Toward Media Rebates Consensus

adweek.com — Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether or not to hire a "fact-finding" firm to look into allegations of media agency fraud.

ANA Board Set to Address Media Rebate Controversy at Masters of Marketing Conference

adweek.com — Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media rebates is heating up again.

Six powerful women in media and marketing

msnbc.com — Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part to inspiring creative like Under Armour's "I Will What I Want" campaign by Droga5 as well as evangelists like Mika Brzezinski, co-host of MSNBC's Morning Joe and author of the best-seller Knowing Your Value and this year's follow-up, Grow Your Value.
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Sep 22, 2016

RT @Adweek: More than a third of presidential candidates' Twitter followers are reportedly fake:  http://adweek.it/2djKUV4  https://t.co/2QdFeLpnS7

Sep 19, 2016

RT @Adweek: Q&A: Veteran UFC marketer on bringing her A-game to Canada Goose as its new CMO.  http://adweek.it/2cIHLvi  https://t.co/mrhoiljp3G

Sep 19, 2016

Infographic: Here's How Much Engagement Brands Like @Disney Got From Back-to-School Social Posts  http://adweek.it/2cIHjxi  @CarrieCummings

Sep 18, 2016

The brilliant and outstanding John Oliver is the only late night host that makes me (almost) not miss Jon Stewart @LastWeekTonight #Emmys

Sep 18, 2016

ThePeoplevOJSimpson cleaning up and so well deserved - @CourtneyBVance joins @MsSarahPaulson and @sterlingkb1 #Emmys


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