Lisa Granatstein on Muck Rack

Lisa Granatstein

Verified
New York
As seen in: Beet.TV, Adweek, Billboard, MS NOW, Benzinga, Techmeme, 3BL Media, Front Office Sports, Women in Sports
I know some things about this and that: media, advertising, tech, sports, business.
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Articles

Inside Reddit’s AI-Powered Push into Self-Serve Media Buying: Stephen Riad – Beet.TV

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By Lisa Granatstein 
| Beet.TV
LAS VEGAS – Agentic AI and self-serve tools took center stage at CES in Las Vegas last week, marking a significant shift from assisting advertisers to actually executing media campaigns. Joining me in the bustling Beet.TV studio at the Vdara Hotel, I caught up with Reddit’s Stephen Riad, who was just promoted to EVP of advertising sales.
Open in Who Shared Issue with article?

Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership – Beet.TV

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By Lisa Granatstein 
| Beet.TV
LG Ad Solutions today announced the renewal of a global partnership that keeps Magnite as its primary sell-side platform and Magnite’s SpringServe ad server for new activations. With the partnership, advertisers can use Magnite’s ClearLine self-service tools to directly access and purchase premium video inventory with full transparency and control. ClearLine for the first time will let brands place programmatic ads on the LG Home Screen in the first half of 2025.
Open in Who Shared Issue with article?

Finding the Rainbow Connection: How Jarvis Sam Became the Voice of Inclusivity in Sports and Culture — Women in Sports Tech

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By Lisa Granatstein 
| Women in Sports
Over the course of the next five years, Jarvis held various roles, rising to Chief DEI Officer, where he diversified Nike’s talent pool and built large programs, partnerships and initiatives tied to representation, education, development and community. There were exciting collaborations with Nike athletes like Serena Williams and LeBron James, as well as league partners that included the WNBA and NFL.
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