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Articles by Lia Parisyan
Podchaser Named High-Performer in G2 Winter 2023 Report in Media and Influencer Targeting Software
Podchaser, the world’s most comprehensive podcast database, helps leading PR agencies, high-growth companies, and universities and nonprofits, such as Yale, Florida State, Georgia Tech, and Crackle PR, discover, vet, and contact podcasts in record time, without hours of painstaking research or dead ends. Podchaser has been named a High-Performer in the G2 Winter 2023 Report in the Media and Influencer Targeting Software category.
B2B Podcast Agency: Choosing the Best One for You
What is a B2B Podcast Agency? A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies. So, before you start, ask yourself: What is my goal? What job(s) am I trying to get done? Narrowing in on your objectives will help you find the right agency. In short, start with your goal and work backwards to a solution.
What Is a Media Kit? How to Create One for Podcasts
A media kit is a chance to make a good first impression. It’s like introducing yourself to somebody you haven’t met before. It’s their first look at you — so you want it to be snazzy — and pretty. We know you’re not supposed to judge a book by its cover, but if something’s got cover appeal it’s more likely to catch your eye. Attention spans are dwindling.🐠 When someone tunes into your podcast, you have 30 seconds, maybe a minute, to reel them in. Podcast media kits work the same way.
Inflation, Healthcare, and Abortion Dominate Podcast Content Ahead of Midterm Elections
It’s been two years since the presidential election, which means midterm elections are upon us. This year, 34 senate seats and all 435 house seats are up for grabs. With the midterm primaries over, both Democrats and Republicans are preparing for the general election on November 8 that will determine who will control Congress for the next two years. Whether or not you’re not paying close attention to politics, it’s difficult to understand what issues are most important to the voters this election.
Inflation, Healthcare, and Abortion Dominate Podcast Content Ahead of Midterm Elections
It’s been two years since the presidential election, which means midterm elections are upon us. This year, 34 senate seats and all 435 house seats are up for grabs. With the midterm primaries over, both Democrats and Republicans are preparing for the general election on November 8 that will determine who will control Congress for the next two years. Whether or not you’re not paying close attention to politics, it’s difficult to understand what issues are most important to the voters this election.
24 Best Productivity Tools for Podcast Advertisers
Being productive as a podcast advertiser depends on the tools you use — especially if you want to get things done faster. And in a fast-rising world of podcast listeners, it always seems like there’s a new tool to catch up with to make your marketing strategy productive. Explore 24 of the best productivity tools podcast advertisers use to to research, create, optimize and manage their content.
Podcast Strategy: 5 Compelling Use Cases for Business
In this post, we’ll discuss podcast strategy and five inspiring use cases for business. We’ll also share examples of how brands can do podcast ads, guest podcast appearances, and launch their own branded podcasts. So let’s explore the opportunities and see how a podcast strategy can seamlessly fit into your holistic campaigns or your specific business scenario. Table of Contents 2.
Hiring: Frontend Developer
Podchaser, the most advanced podcast database and discovery destination, is looking for a Frontend Developer to build and maintain new features as well as learn and support our existing codebase. Best of all, you can work from anywhere in the world! You will be responsible for learning and maintaining the main codebase: bug fixes, test coverage, reducing technical debt, and extending existing features, plus working on the development of new features on our roadmap in 2022 and beyond.
Podcast Guest Etiquette, According to the Experts
Being a podcast guest is a huge honor and opportunity. But even the smartest, funniest, and most interesting guests can do the things that get on podcast hosts’ nerves. To find out what to avoid and what to embrace, we reached out to podcast hosts, podcast strategists, and Podchaser insiders for their top podcast guest etiquette tips.
True Crime Podcast Statistics That Will Blow Your Mind
Serial catapulted the mass popularity of podcasts and True Crime podcasts like Crime Junkie and My Favorite Murder. But to better understand what’s driving the category’s success, let’s go deeper into True Crime podcast statistics. Our Top 25 list was generated by Podchaser’s Power Score. This podcast metric calculates the popularity and impact of a podcast by analyzing over 30 data points.
The Ultimate Guide to Podcast Media Buying
Learn the ins and outs of media buying in podcasts—plus how to increase the efficiency and effectiveness of your podcast ad campaigns. We’ll cover: What is Media Buying?
How Restaurants Can Use Social Media
May 11th, 2015 Marketing Lia Parisyan Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. “It’s one thing to execute dishes on your own time for family and friends, but quite another to perform and be judged in a competition. And that’s what cooking in a high profile restaurant is. It’s a competition.
Drones Will Revolutionize Marketing
April 19th, 2016 Marketing Lia Parisyan As drone technology continues to improve in leaps and bounds, many industries are using them to create stunning visual content. Drones are everywhere. Whether you love them or hate them, drones (also known as UAVs or Unmanned Aerial Vehicles) are surging in popularity and are increasingly being used in a wide range of industries.
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