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Articles by Liam Deane
State of the Market 2H26
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Game Developer Collective Survey Database
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Game Development Spending Forecast 2026
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Games Tech Market Landscape Database
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Omdia Market Radar: Cloud Platforms for Games – 2026
This Omdia Market Radar explores the market for cloud services in the games industry in 2026 and analyzes in detail the capability of nine key cloud platforms to support games industry use cases. A subscription is required to view this content. Free access Register to access selected free content. Subscription Contact us to find out more about our full suite of products and solutions.
Ten Questions and Answers About the Games Industry in 2024
In this exclusive webinar, Omdia's expert games analysts will provide the perfect preparation for GDC 2024 by answering the most pressing questions facing the industry in 2024. Hear from Omdia's Expert Games Analysts Register Now | Tuesday March 12, 2024 | 8am Pacific Time | 11am Eastern Time | 3pm UK Key questions and topics include: What are the underlying trends behind the wave of redundancies in the games industry? How have games subscription services affected player behavior and retention?
Game Developer Collective Survey May 2026: Industry Conditions and Commercial Performance
Tav Aujla Follow Analyst Tav Aujla is a research analyst working in the Media and Entertainment team, primarily focusing on high-profile consulting projects, as well as other video games-related work, including the esports revenue forecast and report. Tav joined Omdia in 2023 with a background primarily focused on the sports business.
Games Tech Market Report 2026
Liam Deane Follow Analyst Principal Analyst Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Games Tech Market Landscape Database – 1H26
Liam Deane Follow Analyst Principal Analyst Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Game Developer Collective Survey March 2026: Business Models and Monetization
Liam Deane Follow Analyst Principal Analyst Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Game Development Studio Tracker
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Key takeaways from Gamescom 2025
+1 Liam Deane, George Jijiashviliand 1 more The recent slowdown in the global games market has had a noticeable impact on industry events, with many leading conferences and trade shows experiencing reduced footfall or struggling to expand their show floors. It was therefore an encouraging sign for the industry to see Gamescom, the world's largest games event, continue to buck the trend.
cloud platforms drive $12.9bn games market ecosystem
LONDON, July 21, 2025: New analysis from Omdia shows that cloud platforms are at the core of a $12.9bn technology ecosystem underpinning much of the games industry. This ecosystem spans everything from game servers and backend tooling to analytics and LiveOps- the essential technologies that enable the modern games market. Increasingly, cloud platforms are becoming critical enablers of emerging AI applications poised to transform the games tech landscape.
Games Tech Mergers, Acquisitions, and Investments Database
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Gamescom 2024: a record-breaking year for the world's largest games event
Gamescom 2024, held from August 20th to 24th, once again affirmed its status as the world's premier gaming event. The event attracted a staggering 335,000 visitors from around 120 countries to Cologne, reflecting the increasingly globalized nature of the games industry.
South Jordan Journal | Educating | Entertaining | Informing | Press Releases
, July 17, 2024 /PRNewswire/ -- New research from Omdia has found increasingly intense competition among cloud platforms in the games industry. The Omdia Market Radar: Cloud Platforms for Games - 2024, just published on Omdia's Games Tech Intelligence Service, finds that AWS, Microsoft Azure, and Google Cloud are the leading cloud platforms for games, with Google Cloud now ranked among the market leader for the first time.
Ashland - Local Town Pages
, July 17, 2024 /PRNewswire/ -- New research from Omdia has found increasingly intense competition among cloud platforms in the games industry. The Omdia Market Radar: Cloud Platforms for Games - 2024, just published on Omdia's Games Tech Intelligence Service, finds that AWS, Microsoft Azure, and Google Cloud are the leading cloud platforms for games, with Google Cloud now ranked among the market leader for the first time.
Omdia research shows intense competition among cloud platforms in the games industry
1. FIVE 2. ASML 3. SPY 4. JBHT 5. TSM 6. NVDA 7. JNJ 8. ADDYY 9. UNH 10. DFS Tweet Share E-mail 0 shares , /PRNewswire/ -- New research from Omdia has found increasingly intense competition among cloud platforms in the games industry.
Omdia research shows intense competition among cloud platforms in the games industry
Omdia research shows intense competition among cloud platforms in the games industry PR Newswire LONDON, July 17, 2024 LONDON, July 17, 2024 /PRNewswire/ -- New research from Omdia has found increasingly intense competition among cloud platforms in the games industry.
Resilience and innovation on display as the games industry looks to bounce back at GDC 2024
The 2024 edition of GDC, the world’s biggest games development conference, was characterized by cautious optimism despite coming amid a challenging period for the industry. Key trends included the emergence of new AI tools, the erosion of platform boundaries through new translation layers, and the surprise re-emergence of web-based gaming.
Omdia partners with GDC and GameDeveloper.com to create ground-breaking game developer survey platform
LONDON, November 7, 2023 - In partnership with Informa Tech sibling companies GDC and GameDeveloper.com, Omdia has announced the launch of the Game Developer Collective, a first-of-its-kind community of game developers selected to participate in surveys on the key issues surrounding game development.
Unity’s pricing changes are trying to solve too many problems at once
Featured Blog The changes announced by Unity to its engine price last week prompted an immediate and overwhelmingly negative reaction from game developers outraged that new fees were being introduced at short notice, levied on top of existing charges, implemented retroactively, and failed to take into account numerous apparently unintended impacts. Unity has since made a series of adjustments and concessions in response to the outcry, while sticking with the core of the plan.
Gamescom 2023: World's biggest games expo proves the value of physical events
Gamescom, the world’s biggest games event, has just concluded in Cologne, attracting 320,000 visitors. Omdia’s games team was again in attendance. The success of the show demonstrates the continuing value of events to the games industry, as well as producing intriguing developments in terms of both hardware and software.
Tooling is still a problem for studios building live service games
Pressure to build live service games is growing Arkane Studios’ Redfall was meant to be one of the biggest game launches of 2023. Unfortunately, it released last month plagued with design and technical issues and was widely panned. Given Arkane’s impressive record over the last decade, it’s no surprise hopes for Redfall were high.
AI takes center stage at GDC 2023 as Web3 loses its shine
Generative AI was the biggest talking point of GDC 2023, but few commercial products have so far reached the market. Meanwhile the metaverse, last year’s big theme, has taken a backseat, though there remain some reasons for cautious optimism. AI’s potential is clear—but the revolutionary products are yet to arrive There was no doubt that generative AI was the biggest talking point of GDC 2023.
Digital games distribution is ripe for disruption
Featured Blog Digital distribution has empowered a handful of platforms, but their grip on the market is starting to look more fragile. It’s surprising from the vantage point of 2023 to consider how recently digital distribution took over the games market. We take it for granted now that nearly all games are distributed digitally, but it was only in 2012 that digital games revenue overtook revenue from boxed games. In the console market, the crossover wasn’t reached until 2017.
Omdia research reveals $62 billion market for games technology
Games Tech Market Forecast 2023 finds that games tech revenue totaled $62 billion in 2022, equivalent to more than a quarter of the total income of the games industry. New Omdia research has for the first time measured the total size of the market for technology products and services consumed by the games industry.
Omdia research reveals $62bn market for technology services in the games industry
LONDON, 18 January, 2023 - New Omdia research has for the first time measured the total size of the market for technology products and services consumed by the games industry. The Games Tech Market Forecast 2023, a major new addition to Omdia's Games Tech Intelligence Service, finds that games tech revenue totaled $62bn in 2022-equivalent to more than a quarter of the total income of the games industry.
Why is game development so expensive?
Featured Blog A new report from Omdia highlights the reasons why development costs are skyrocketing. Cyberpunk 2077 Cyberpunk 2077 - CD Projekt It cost $174m to make Cyberpunk 2077. Normally development budgets are tightly guarded secrets, but in this case we know because CD Projekt Red published the total cost of the project in an official post-mortem following the game’s disastrous launch in 2020.
Gamescom 2022: New challengers to the fore as traditional players scale back
Console’s prominence diminished at Gamescom 2022 For years, three of the largest exhibitors at Gamescom have been incumbent console manufacturers Nintendo, Sony, and Microsoft, all of which tend to use the event to promote their latest hardware and upcoming exclusive first-and-third-party titles. However, two of these industry giants were conspicuous by their absence in Cologne this year: Nintendo and Sony had no physical presence at the show at all.
Unity’s IronSource merger shows that monetization is king
Games developers may be unhappy with Unity’s growing focus on monetization rather than creation, but ultimately this is the only proven model for funding high levels of investment in development tools. Unity announced on July 13th that it was merging with Israeli adtech specialist IronSource. The deal, valuing IronSource at $4.4bn, will see it become a wholly owned subsidiary of Unity with existing IronSource shareholders owning 26.5% of the combined company.
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