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Lijee Philip

As seen in: The Economic Times, MSN India, 7@7, BrandEquity.com, ET Energy World, ETAuto, ETTech.com, The Times of India, India Times, Navbharat Times, Flipboard and
Journalist with The Economic Times. Writes on auto and ancillary industry, hospitality.... Views expressed are personal.
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Articles

A New Era of Automotive Sounds, ETBrandEquity

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By Lijee Philip
| BrandEquity.com Verified
The Batmobile never existed as a production car. Its exhaust note, however, has lived on in pop culture. Now Mahindra has digitally recreated that fictional sound for an EV: The BE 6 Batman Edition. Mercedes-AMG is taking the idea further. The AMG GT 4-Door Coupé uses more than 1,600 sound files to interpret different driving situations. Individual samples are broken down into granular loops and mixed in real time, responding to acceleration, shifting events, and driving behaviour.
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Automakers widen powertrain bets as petrol dominance weakens

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By Lijee Philip
| tinyl.co
Synopsis Indian automakers are expanding powertrain options as petrol's market share declines. New models offer electric, hybrid, and plug-in hybrid choices to consumers. CNG and diesel technologies also remain relevant in this evolving market. Carmakers are hedging bets due to buyer preference uncertainty. This complex transition offers customers diverse mobility pathways.
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A New Adventure Awaits, ETBrandEquity

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By Lijee Philip
| BrandEquity.com Verified
Highlights Lifestyle pickups gain traction among experience-oriented Indians. Mahindra's Scorpio Lifestyler aims to bridge SUV and pickup markets. Changing lifestyles spark new use cases for pickups in adventure travel. Picture a weekend spent stargazing far from the city. There are camping tents, full-size wheels, fuel cans, outdoor gear, and perhaps a few days’ supplies. Or a rafting trip where bulky equipment needs to travel with you.
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