Lebawit Lily Girma
Verified
(She/Her)
As seen in:
CNN International,
CNN Travel,
G1 Globo,
Medium,
MSN,
UOL,
Yahoo Life,
BBC,
BBC Afrique,
BBC Mundo
and
Covers:
Equity in tourism, conscious travel, sustainable tourism, cultural heritage, Caribbean, Africa, North America, climate and travel, tourism policy, responsible tourism, Indigenous tourism
Interview
What does it mean to be a journalist?
It means using storytelling to bring important issues forward, hold power to account and make it easy for the reader to grasp and act.
What's your favorite social network?
Instagram
What advice can you offer to aspiring journalists?
Be curious, live abroad for diverse perspectives, and always look for the important stories.
What's the best pitch you ever got?
It was from Visit Asheville's then-PR Manager on the town's new Black Cultural Heritage Trail.
When you're not at a computer, where are you most likely to be?
Outdoors, hiking.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.