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Lim Chuan Huat on Muck Rack

Lim Chuan Huat

Verified
Singapore
As seen in: The Straits Times
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Articles

Why newspapers refresh their look

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By Lim Chuan Huat Verified
| The Straits Times Verified
It is not unusual for a product to be revamped from time to time. Ever noticed how the shampoo you've been using suddenly looks different on the shop shelves one day? Or how the packaging of a brand of bread you like has changed? There are many reasons companies renew the look of their products periodically. For The Straits Times, the redesign that came into effect in July last year was driven by one key consideration - to serve readers better.
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