Limor Barenholtz

Optimize your homepage for AI traffic by treating it as the front door for a visitor who already knows what you do, not one who’s hearing about you for the first time. AI systems cite your deep pages, but the click almost always lands on the homepage instead, so most sites are handing their best new traffic to the one page still built for a stranger. That mismatch in how people find and visit websites has gotten worse over the past year, and it did not happen gradually.

What does it take to write really good ad copy? You know, the type of ad copy that makes you fold your arms, nod smugly, and say “Yep, that was me” while new customers fall over themselves to click on the ad, and your competitors think “Why didn’t I come up with that?”. Quick answer: These top 10 ad copy tips, right here. With these tips, you can avoid costly mistakes for your business and see maximum results from your paid advertising. Let’s jump right in. What is ad copy?

In 2022 ‘Youtube’ was Google’s most searched term for the second year running. And – as you probably know – Google owns YouTube, so that’s a big win for the search engine giant. We’ve collated the list of the terms most searched on Google for the US, UK and worldwide, alongside the website that won the most traffic for that search term, and we’ve even thrown in some analysis, as we’re nice like that. So who and what feature in the top 100 and what does that mean for 2023?