First, it was Trump. Then Melania. Now, Elon Musk’s dad? Errol Musk, the father of tech billionaire Elon Musk, is backing “Musk It,” a memecoin that popped up last month, with plans to use it to raise up to $200 million for his for-profit think tank, the Musk Institute. “I’m the head of the family. It really started with me in our family. I’ve been ‘Musking It’ for years,” the patriarch told Fortune. Memecoins live and die on hype, and few names carry more weight than Musk.