Linda Cartwright

When getting married, we usually promise to love our partners, comfort, honor, and keep them for better or worse, for richer or poorer, in sickness and health for as long as we both shall live. Sometimes a moment comes when you can no longer stand being married – especially when dealing with a spouse with Antisocial Personality Disorder – and decide to end your relationship.

At least 85 percent of CEOs say engagement is important for business. However, only 34 percent of US employees (and depressingly low 13 percent worldwide) say they feel engaged at work, according to Bersin by Deloitte, a research and advisory firm. When employees are engaged, they put dedication and effort into their work. This crucial element makes your business prosperous. So how can you raise engagement in your company? The answer is simple, but it probably is not what you think.

Successful rebranding goes beyond aesthetics and coming up with a new logo to appear fresh and relevant in the ever-changing world. First of all, it should solve problems that the brand is currently facing. In the world of information overload and short attention spans, it can be tempting to “shed an old skin” just to create a newsworthy event and bask in public’s attention, if only for a few seconds.