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Lindsay Hanzlik on Muck Rack

Lindsay Hanzlik

Colorado
Covers:  Content marketing manager, creator, and strategist focused on the varying needs of B2B, B2E, and B2C companies and their audiences.

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Lindsay Hanzlik’s Biography

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As most artists are, I'm a bit quirky. I spend my days drooling over the best and newest content marketing strategies in the business and my nights hunting down new typefaces to add to my ever-growing library. But, as most artist are, this is because I'm incredibly passionate about what I do.

Tread lightly when discussing any marketing related theories, because I just might launch into a thirty minute sermon about the relevance, strengths, weaknesses, or effectiveness of each. Not to worry thou…

Lindsay Hanzlik’s Journalist Portfolio

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How Can Liferay Help Financial Services Organizations?

How Can Liferay Help Financial Services Organizations?

See how Liferay can help financial service organizations build secure self-service experiences that will attr…

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How Do You Measure a Year like 2021?

How Do You Measure a Year like 2021?

How do you measure a year like 2021? At Liferay, we're choosing to measure the year in....https://www.liferay…

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From Chaos to Order

From Chaos to Order

You probably have multiple technologies and systems working together to try to deliver the best customer expe…

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Liferay Blogs Redesign

Liferay Blogs Redesign

Worked cross departmentally to revamp and relaunch Liferay Blogs to create a consistent experience across 19 …

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The Importance of Brand in Over-The-Counter and Health and Beauty Care Products for Convenience O...

The Importance of Brand in Over-The-Counter and Health and Beauty Care Products for Convenience O...

While the shopping landscape is very different in big box retailers like Walgreen's or Target where generic s…

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Toeing the Line of Real-Time Live Meeting Analytics

Toeing the Line of Real-Time Live Meeting Analytics

Historically, metrics have not been available to measure audience engagement at live events beyond paper surv…

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Articles

Toeing the Line of Real-Time Live Meeting Analytics

|
By Lindsay Hanzlik
| blog.educationalmeasures.com
Historically, metrics have not been available to measure audience engagement at live events beyond paper surveys, attendance stats, and the occasional audience response systems (ARS). ROI was nearly impossible to define for any live meeting. This has changed within the last five years. Audiences have been empowered to participate in events in a more meaningful way since second screen technology has been introduced.
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Interview

What tools and software do you use to do your job?

Hubspot, Marketo, Lead Liaison, Adobe Photoshop, Lightroom. InDesign, Salesforce,