There are plenty of qualifiers that go into finding a great nail polish: how streaky it is, how fast it dries, how long it lasts, and that's just the formula. Add in trying to narrow down a color, and the decision-making level of difficulty goes from "what should I eat for dinner?" (hard) to "Gossip Girl or Gilmore Girls?" (impossible). Will you have the chance to change the shade in a few days? Doesn't matter! The struggle is always so very real.
Lipstick might seem like an obvious product to launch for a beauty brand, but let's get this straight: Nothing Pat McGrath does is ordinary. What can you expect? That anything the makeup artist creates will be a cut above the rest—and is guaranteed to show up on runways, red carpets, and all over Insta feeds.
Of all the regrettable things I did in college—having a long-distance relationship senior year, skipping an Obama campaign rally to do homework, any of the Alpha Kappa Lambda guys—tanning is far up there on the list. This was the era of GTL'ing, and believe it or not, Snooki was something of an icon at my state school in Missouri. We all had poofs. And we all had deep, dark tans—even me, whose natural shade clocks in somewhere between "Casper" and "what could pass for porcelain."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".