Kim Kardashian probably doesn't need an ad campaign to sell lipstick. She's got 104 million followers, an iPhone, and the cult of KUWTK led by a PR machine called Kris Jenner. Kim can host a private baby shower , Snapchat a few famous people looking at her new KKW beauty products, and cash in the receipts to the tune of $10 million sales in a single day . But the success of KKW Beauty thus far has been no accident.
When you're Chrissy Teigen, you've always got a lot to be thankful for, but the past two weeks have been especially stellar for everyone's favorite imaginary best friend. She baked for the Kardashians (after landing an exclusive invite to Kim's fragrance launch /baby shower); landed a spot at the Victoria's Secret Fashion Show ( even if fake ); and she just announced that she's welcoming a huge new addition to her lifeâ€”bangs. Kidding, she's having a baby!
If there's one thing Rihanna's made damn well clear about Fenty Beauty , it's that her makeup brand is for everyone. Since Fenty's launch three months ago, it's set the bar for what an inclusive line really looks like—and it has the numbers to prove it. (Those figures, by the way? They go to the tune of $72 million in earned media value in a single month. Those are the kinds of sales the major beauty companies of the world dream of.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".