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Lindsay Zaltman on Muck Rack

Lindsay Zaltman

Pittsburgh
As seen in: Harvard Business Review
I like big thoughtts and I can not lie.
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Articles by Lindsay Zaltman

The Sure Thing That Flopped

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By Gerald Zaltman, Lindsay Zaltman
| Harvard Business Review Verified
Reprint: R0807A Tibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF’s NextStage, his new line of stores for older consumers, a disaster? Donna J.
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