Lin Grensing-Pophal
(She/Her)
As seen in:
LinkedIn,
godaddy.com,
Forbes,
Entrepreneur,
Inc.,
SAP Software Solutions,
The Minnesota Star Tribune,
TechRepublic,
KTLA-TV (Los Angeles, CA),
KDVR-TV (Denver, CO)
and
Covers:
human resource management (HR), employee relations, strategic marketing, content marketing, strategic communications, digital marketing, leadership and management, technology, AI, GenAI, entrepreneur
Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger
Interview
What was your first job as a journalist?
Freelance writer for various business publications immediately after college
How is social media changing news?
By 1) allowing virtually anyone to be a news generator or reporter and 2) significantly shortening the news cycle
Who's your favorite fictional journalist?
I don't have a favorite - I read across a wide variety of genres.
How do you prefer to be pitched on stories?
Email
What tools and software do you use to do your job?
Hootsuite, Constant Contact, SocialBro, various social media channels, Microsoft Suite, Livescribe - and more!
What's your favorite social network?
LinkedIn
Who do you wish followed you?
Bill Gates, Jeff Bezos, Guy Kawasaki, Joe Pulizzi
Why did you become a journalist?
Because I loved to write!
Did you work for your high school newspaper? If so, what did you do there?
Yes - I was the assistant editor.
What advice can you offer to aspiring journalists?
Cultivate a broad range of interests and inputs; maintain an attitude of curiosity and open-mindedness and be accurate!
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.