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Lirios Alos-Simo on Muck Rack

Lirios Alos-Simo

As seen in: Taylor & Francis Online
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Articles

How do Artificial Intelligence (AI) and Big Data Analytics (BDA) drive eco-innovation in the tourism industry?

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By Antonio J Verdú-Jover, Lirios Alos-Simo, Paula Serna-Serna
| Taylor & Francis Online
Grounded in the Natural Resource-Based View (NRBV), this study examines the influence of Artificial Intelligence (AI) and Big Data Analytics (BDA) on eco-innovation in tourism SMEs to address a critical gap in the sustainability literature. The analysis tests a sequential mediation model using Partial Least Squares Structural Equation Modeling (PLS-SEM) and survey data from 220 Spanish tourism firms.
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