Lisa Henry on Muck Rack

Lisa Henry

  • Head of Hygiene and Beauty Section, LSA
Paris
As seen in: LSA, Channel24, News24, Audible Blog, Library Journal, Architect Magazine, Cleveland Jewish News, E-marketing, E-Commerce Magazine, Relation Client, NetMedia International
Journaliste cheffe de rubrique hygiène beauté @LSAconsommation (passée le @CFPJMedias et l’@IEJ_paris)
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Articles

Consumption in times of crisis: retailers signal the end of gratuity

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By Lisa Henry
| NetMedia International
Every year for the past 10 years, L'Echangeur BNP Paribas has taken stock of the retail ecosystem. This year has been particularly marked by inflation, prompting customers to consume differently and retailers to innovate in order to stand out from the crowd by means other than promotions. Since the Internet industrial revolution of the 90s, omnichannel retailing has become the order of the day. The online world is becoming more human and the offline world more digital.
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Retailers convinced that high-performance Wi-Fi is a key factor in improving the in-store customer e

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By Lisa Henry
| NetMedia International
Lisa Henry Dec 18, 2023 2 min read For 63% of retailers, Wi-Fi has significantly improved their in-store operations and customer experience. According to a report conducted by RSR for Extreme Networks, investment in networks improves shop operations. Entitled "The World is Connected, The Store Must Be Too", a study carried out by RSR for Extreme Networks reveals that retailers are facing a major challenge: creating innovative in-store consumer experiences.
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Don't call me Jennyfer renoue avec son ancien nom

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By Lisa Henry
| vu.fr
L'enseigne de mode française annonce un retour aux sources pour son image de marque et redevient Jennyfer. Elle avait adopté le nom "Don't call me Jennyfer" en 2019 avec pour objectif de se moderniser. La marque a choisi les réseaux sociaux pour annoncer son rebranding, à travers notamment un long post Instagram qu'elle conclut par "Welcome Back to Jennyfer.
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