Lisa Nan

Driven by the surging popularity of outdoor activities and heightened awareness of UVA and UVB radiation risks, China’s sunscreen market is expanding rapidly, outstripping the overall beauty sector’s growth. As the weather heats up, long sleeves are coming out in China. Sun protection gear is back for the season, and Chinese consumers are layering up to protect themselves against harsh UV rays.

As consumer growth slows, luxury houses are abandoning geographic coverage in favor of destination stores designed for experience, culture, and clienteling. As consumer growth slows, luxury houses are abandoning geographic coverage in favor of destination stores designed for experience, culture, and clienteling. Image: Xiaohongshu As consumer growth slows, luxury houses are abandoning geographic coverage in favor of destination stores designed for experience, culture, and clienteling.

What makes Shenzhen worth betting on for Prada Italian maison is building a cultural ecosystem designed to keep consumers engaged beyond purchases.