Lisa Nan

Driven by the surging popularity of outdoor activities and heightened awareness of UVA and UVB radiation risks, China’s sunscreen market is expanding rapidly, outstripping the overall beauty sector’s growth. As the weather heats up, long sleeves are coming out in China. Sun protection gear is back for the season, and Chinese consumers are layering up to protect themselves against harsh UV rays.

How wrong can a Mother’s Day campaign go? Ask Oppo Failed attempt to sound culturally fluent exposes the growing risks of meme-driven branding in China.

As authorities ramp up data-based investigations, beauty founders now face the scrutiny once reserved for celebrity influencers. As authorities ramp up data-based investigations, beauty founders now face the scrutiny once reserved for celebrity influencers. Image: Weibo/YueXiaolin As authorities ramp up data-based investigations, beauty founders now face the scrutiny once reserved for celebrity influencers.