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Liu Yingzi on Muck Rack

Liu Yingzi

As seen in: Lexology, World Trademark Review, Intellectual Asset Management
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Articles

The pivotal role of customs in IP rights enforcement and practical challenges

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By Liu Yingzi, Zhou Han, Lan Peng
| Intellectual Asset Management Verified
Overview of customs enforcement of intellectual property rights With the continuous facilitation of global trade, the transnational flow of infringing goods has intensified, posing a systematic threat to the intellectual property (IP) ecosystem and the economic order. At the macro level, in 2024, Chinese customs implemented 53,200 IP protection actions nationwide, maintaining a high volume year-on-year.
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Year in review: Media and Entertainment Law in China

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By He Wei, Jia Qingqing, Liu Yingzi, Tao Shan
| Lexology Verified
All questions Year in review Starting from 8 January 2023, mainland China has implemented Category B control for covid-19 infections.2 Along with the lifting of the epidemic control measures, the entertainment media industry has seen a significant recovery.
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Protecting publicity rights under China’s legal system

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By Liu Yingzi, Erica Liu, Cindy Wang Verified, Liu Yan
| Intellectual Asset Management Verified
A celebrity’s public image not only pertains to personal dignity but, owing to its unique attraction and influence, also includes significant commercial value. The objects of protection for publicity and celebrity image rights include names, portraits, voices and more. Protecting these rights means protecting the rights of celebrities to make commercial use of their image and obtain economic benefits from it.
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