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Liz Mathew on Muck Rack

Liz Mathew

Verified
New Delhi
As seen in: The Indian Express, MSN, MSN India, MSN Ireland, MSN UK, Forbes, Flipboard, Mint, Financial Express, Live Law, SabrangIndia and
Deputy Editor, The Indian Express. Logical & truthful. Fiercely protective about Mallu identity. Views personal except when tweets @ official handle
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Articles

Ministers get social media fame check, asked to engage with Gen Z

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By Liz Mathew Verified
| The Indian Express Verified
Sources said each minister was handed an envelope after the Cabinet meeting. The envelope contained details of their activities from May 1 to August 15, assessing their performances across X, Instagram, Facebook and LinkedIn. The metrics used were the average daily posts, engagement per post, total likes, follower country and the overall traction each post had created, sources said.
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Decoding BJP rejig: Bid to hit refresh in wake of protests, run-up to key state polls

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By Vikas Pathak, Liz Mathew Verified
| The Indian Express Verified
Among the key changes, the inclusion of Smriti Irani as general secretary is being seen by party insiders as not just a rehabilitation but also a move to add teeth to the party’s campaign ahead of the UP elections. At the same time, the ouster of Amit Malviya as IT Cell and Social Media chief is being termed by leaders as the party’s effort to “sideline, for now” individuals who have become “controversial”. The unit’s name was listed as just “Social Media”.
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Team Nitin Nabin: Focus on youth, women; Smriti Irani, Ram Madhav bounce back; Amit Malviya axed

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By Liz Mathew Verified, Jatin Anand
| The Indian Express Verified
RSS ideologue Ram Madhav has been made national vice-president along with former Rajasthan CM Vasundhara Raje Scindia, former MPs Tirat Singh Rawat, Rekha Verma, and UP MLC Tariq Mansoor. Six of the 13 vice-presidents are women. Former Kerala BJP chief K Surendran and Sandeep Pathak, who recently switched to the BJP from AAP, are among the 16 national secretaries.
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