Lizetta Staplefoote

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of building more than 800 words of truly engaging, relevant and educational content. Over the last few years, traditional marketers have been trained to lean on short, sweet snippets for banners, social media postings and email copy.

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next: Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings.

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of building more than 800 words of truly engaging, relevant and educational content. Over the last few years, traditional marketers have been trained to lean on short, sweet snippets for banners, social media postings and email copy.