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Articles by Lizette Bombeeck
Influencer marketing examples to inspire your brand in 2023
We’ve compiled this list of our favourite influencer marketing examples from this year for you to as inspiration in 2023. Because gone are the days when “influencer” just meant huge follower counts or famous celebrities. Now influencer marketing spans a whole range of follower counts and niches.
3 ways retailers can get more reviews on their e-commerce site
Back in the day, retailers could focus solely on just getting the right products on shelves. But now? Not so much. Retailers need to provide an e-commerce experience and validation of products for them to make sales on their site. Customer ratings and reviews, and other forms of user-generated content (UGC), are imperative because they empower discovery and purchasing decisions.
Content syndication: How to syndicate content
A common challenge facing brands and retailers today is how to increase content and product discovery on their distribution channels. In a time when consumers demand more content than ever before, getting that content in front of shoppers where they are is increasingly important for brands to drive sales. Enter content syndication. What is content syndication?
Review request emails: Best practices
Looking for the perfect review request email template? Or to learn what a review request email is? You’ve come to the right place. Review request emails serve as the base of almost all of user-generated content (UGC) — like customer ratings and reviews — promotions.
Will the holidays be back to normal this year?
Not quite, but almost! 2020 was a year unlike any other, and the holidays were no exception. From shipping issues and product shortages, to canceled holiday parties and family gatherings, it’s probably safe to say that the 2020 holidays weren’t as enjoyable as former ones. So, now that vaccines are widely available, but COVID is still persisting, what will the holidays look like this year?
Black Friday and Cyber Monday 2021 strategy guide
Black Friday and Cyber Monday are coming. With major retailers like Target and Amazon already announcing their Black Friday and Cyber Monday deals, it’s time for other retailers and brands to kick off their own holiday events and campaigns. We’ve created this Black Friday strategy guide, complete with Cyber Monday campaign ideas, to help you collect content that will boost sales, reach new customers, and build loyal relationships this holiday season.
Improve Products | Bazaarvoice
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