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Elizabeth Segran on Muck Rack

Elizabeth Segran

Verified
Boston
As seen in: Fast Company, Apple Podcasts, LinkedIn, Medium, MSN, HuffPost, La Nación (Argentina), The Atlantic, Yahoo Finance, Chicago Tribune, Entrepreneur and
👩🏽‍💻 senior staff writer on the fashion and retail beats @FastCompany |❤️ @BenSchneer & little Ella and Lily | 🎓 PhD UC Berkeley

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Articles

AI shopping is coming to your favorite brand’s website

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By Elizabeth Segran Verified
| Fast Company Verified
I’m searching for a fun, professional outfit for a panel I will moderate this fall, and I mosey over to Alice + Olivia’s website. Until now, my only real option has been to scroll through thumbnails of dresses or fiddle with standard category filters. But there’s something new on Alice + Olivia’s site: a “Shop with AI” option. I give it a shot, describing how I need a dress that is chic, polished, and comfortable enough to sit on stage in.
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Neri Oxman wants to grow the colors on your clothes

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By Elizabeth Segran Verified
| Fast Company Verified
At Oxman, a New York design studio, you’ll find four capes. They hang off a mannequin in soft folds, each knitted from a single piece of silk. Their color is uneven. Deep indigo collects in the ridges of the material, black shades in the valleys, blues appear in slightly crooked lines. The pigment is streaked and faded, so no two sections look the same. A commercial dye house would call this a defect and throw it out. But here, the inconsistency is the point.
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Cómo Toniebox y Hasbro crearon juegos que los niños pueden jugar sin pantallas

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By Elizabeth Segran Verified
| Fast Company Mexico Verified
Cuando mi hija de 10 años tuvo en sus manos una Toniebox con “El juego de la vida” de Hasbro, no salió de su habitación en toda la tarde. Cuando pasé a verla, estaba eligiendo diferentes caminos en la vida: diseñadora de moda con pasión por la jardinería, astronauta con gemelos. Más tarde, convenció a su padre de jugar una partida de Monopoly. Ninguno de los dos juegos requería pantalla. Ese es precisamente el mercado al que apunta Tonies, una empresa de juguetes con una década de experiencia.
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