Lizzy Harris

I’m no Bob Ross, but let me try and paint you a picture. It’s 2016. Your company’s public relations agency has a killer strategy for an upcoming funding announcement. Their media list includes some traditional newspapers, radio, broadcast television, a handful of industry trades, and a few regional business journals. And even though it looks like every other PR strategy you’ve seen, it’s still pretty damn good, and they knock it out of the park. Now fast-forward to today.