Laurianne McLaughlin is senior editor, digital, at MIT Sloan Management Review. Artificial intelligence is making CEOs who have always thirsted for innovation even thirstier. Using AI tools, teams can rewrite some old rules about speed and cost to increase their productivity and shorten time to market. Just as enticingly, teams can innovate quickly to respond to customer desires, improving customer satisfaction and retention. Thinking even bigger, teams can open up entirely new lines of revenue.