Logan Bartlett

We’re thrilled to announce that Redpoint is leading Aaru’s $80M Series A. Aaru is a simulation platform for organizations to simulate human and market behavior in order to help them make better decisions. Understanding human behavior is arguably the oldest intellectual pursuit in history. We can predict the positions of planets decades into the future and simulate climate patterns with great precision, but predicting what people will do has always been an unsolved problem.

We’re excited to share that Jacob Effron has been promoted to Managing Director at Redpoint. Since joining the firm in 2020, Jacob has built a reputation as one of the most thoughtful and trusted voices in venture. His investments in companies such as Abridge, Legora, Garner, Scribe, Physical Intelligence, AcuityMD, Ideogram, and Ramp speak volumes about his ability to identify and support transformational teams. Great founders consistently seek Jacob out.

Over the last few years, we saw the peak to trough in a venture correction typically takes 2 to 2.5 years. This played out with this cycle with the market rebounding after 8 quarters, as it rebounded significantly at the end of Q4 of 2024. The good news: it’s not just venture investing recovering. Software selling is also improving too. The following graphs show the rep attainment by quarter for software businesses provided by our portfolio company Bravado.