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Logan Sugarman

(He/Him)
New York
Covers:  Founder and CEO of Refresh

Logan Sugarman’s Journalist Portfolio

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Logan Sugarman

Logan Sugarman

Logan Sugarman: Why Every Founder Needs a Trusted Advisor to Build a Strong Business

Logan Sugarman: Why Every Founder Needs a Trusted Advisor to Build a Strong Business

Substack — Logan Sugarman explains that starting a business is exciting but also risky.

Logan Sugarman: Why Every Founder Needs a Trusted Advisor to Build a Strong Business

Logan Sugarman: Why Every Founder Needs a Trusted Advisor to Build a Strong Business

Substack — Logan Sugarman explains that starting a business is exciting but also risky.

Client Challenge

Client Challenge

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Logan Sugarman: Why Every Founder Needs a Trusted Advisor to Build a Strong Business

Logan Sugarman: Why Every Founder Needs a Trusted Advisor to Build a Strong Business

Substack — Logan Sugarman explains that starting a business is exciting but also risky.

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Listener-Funded Media: A New Path for Honest - Logan Sugarman

Listener-Funded Media: A New Path for Honest - Logan Sugarman

behance.net — One major benefit of listener-funded media is the trust it builds. When people support a news platform, they feel involved. They know their money helps create honest reporting. This trust can lead to better engagement. Listeners often give feedback and sh...

Why Startups Fail in 2026, Hidden Reasons Behind Business Collapse, and How to Succeed

Why Startups Fail in 2026, Hidden Reasons Behind Business Collapse, and How to Succeed

logansugarmanny.com — Starting a business feels exciting, and many founders believe their idea will change the world. However, the reality often looks very different. A large number of startups fail within the first few years, even when they begin with strong ambition. While passion drives action, it cannot replace strategy, planning, and execution. Many founders overlook key risks early, which later become serious problems. That is why understanding the reasons for startup failure early can help you build a smarter, more resilient business.

Why New Businesses Struggle to Survive and What Smart Founders Do Differently

Why New Businesses Struggle to Survive and What Smart Founders Do Differently

logan-sugarman.com — Starting a startup often feels like stepping into a world full of opportunity. Many founders begin their journey with excitement, strong ideas, and high expectations. However, the path is rarely smooth. A large number of startups fail within the first few years, even when they seem promising at the start. While ambition fuels progress, it cannot replace planning and strategy. That is why learning about startup survival challenges early can help you avoid costly mistakes and build a stronger business from day one.

From Idea to Impact: Navigating the Emotional Journey of Building Your First Startup

From Idea to Impact: Navigating the Emotional Journey of Building Your First Startup

Medium — Every founder has a moment when an idea shifts from a casual thought to something that feels urgent and alive. It often happens quietly, maybe during a late-night scroll or a conversation with a friend, when the possibility of building something meaningful becomes impossible to ignore. This is where the emotional journey truly begins, fueled by curiosity, excitement, and a hint of fear. For many, this early phase is powered by a startup mindset, a blend of optimism and determination. You begin to see problems differently, noticing gaps and imagining solutions. It feels energizing but also overwhelming because suddenly you are responsible for turning that spark into something tangible.

Why Smart Business Owners Rely on Outside Guidance to Grow Faster

Why Smart Business Owners Rely on Outside Guidance to Grow Faster

wordpress.com — Building something from scratch is exciting, but it also comes with pressure that never really goes away. From hiring decisions to financial risks, every step matters. This is why many entrepreneurs turn to a founder advisory relationship to help them stay grounded as they move forward.

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wordpress.com — Logan Sugarman Logan Sugarman is an entrepreneur, investor, and builder recognized as the Founder and CEO of Refresh, a leading HR technology platform redefining how employees experience the workplace. With over two decades of experience spanning Wall Street, climate technology, and enterprise software, he has consistently developed businesses that unite data, logistics, and human behavior...

Logan Sugarman - Medium

Logan Sugarman - Medium

Medium — Read writing from Logan Sugarman on Medium. Logan Sugarman is an entrepreneur, investor, and builder leading an HR tech platform reshaping employee engagement through data and innovation.

logansugarman Publisher Publications - Issuu

logansugarman Publisher Publications - Issuu

Issuu — Logan Sugarman is an experienced entrepreneur, investor, and builder, best known as the Founder and CEO of Refresh, an HR technology platform that redefines how modern workforces connect and operate. With over twenty years of experience spanning Wall Street, climate technology, and enterprise software, he has built and led ventures at the intersection of data, logistics, and human behavior.

Logan Sugarman - Founder and CEO of Refresh in New York, NY, USA

Logan Sugarman - Founder and CEO of Refresh in New York, NY, USA

behance.net — Logan Sugarman is a seasoned entrepreneur, investor, and builder, best recognized as the Founder and CEO of Refresh, an HR technology platform that redefines the employee experience for modern workforces. With over twenty years of cross-industry experience in Wall Street, climate tech, and enterprise software, he has consistently built companies that merge data, logistics, and human behavior.

Logan Sugarman _ The Rise of Community-Funded Journalism.pdf

Logan Sugarman _ The Rise of Community-Funded Journalism.pdf

slideshare.net — Digital technology has accelerated the growth of this model. Online platforms allow journalists to connect directly with their audiences through newsletters, podcasts, and social media. These tools create new opportunities for engagement and conversation. Listeners and readers can respond to stories, suggest topics, and share feedback with reporters.

Logan Sugarman _ Why Audience-Supported News Is Shaping the Future of Media

Logan Sugarman _ Why Audience-Supported News Is Shaping the Future of Media

Issuu — This direct support also strengthens editorial independence. When a news organization depends less on advertising, it gains greater freedom to pursue meaningful stories. Journalists can focus on topics that matter to communities rather than stories designed only to generate traffic. Because of this shift, reporting often becomes more thoughtful and informative.

The Hidden Psychology of a First-Time Startup Founder

The Hidden Psychology of a First-Time Startup Founder

logan-sugarman.com — The journey of building a startup changes more than a business. It also transforms the entrepreneur as an individual. A first-time founder...

Post by @logansugarman

Post by @logansugarman

Every Game I've Finished — 💬 0 🔁 0 ❤️ 0 · Lessons From a Decade of Guiding Startup Founders · Every startup begins with a moment of inspiration. For first-time founders, this spark often comes from a personal problem or a...

From Idea to Action: The First-Time Founder's Mindset

From Idea to Action: The First-Time Founder's Mindset

Medium — From Idea to Action: The First-Time Founder's Mindset Every startup begins with a single idea. For first-time founders, that idea often feels electrifying. It may stem from personal frustration or ...

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Presentations by Logan Sugarman

Presentations by Logan Sugarman

slides.com — Logan Sugarman is an accomplished entrepreneur, investor, and builder, best known as the Founder and CEO of Refresh. This HR technology platform transforms how modern organizations engage with their employees.

Logan Sugarman

Logan Sugarman

Every Game I've Finished — Logan Sugarman is a successful entrepreneur, investor, and builder, best known as the Founder and CEO of Refresh, an HR technology platform that redefines how organizations connect with their...
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