So, there's a new Spider-Man movie. Yes, it's the third time in the last decade and a half that Hollywood has rolled out a new live-action take on the hardy webslinging hero, and one might wonder if there's really any possible way to reboot this longstanding Marvel franchise without running the risk of arachno-fatigue. Surprisingly, there is: use the latest take as an opportunity to bring Spidey fully into the Avengers fold.
Quick, name your favorite Clint Eastwood movie. Is it one of his mid-60s spaghetti westerns, maybe "The Good, The Bad, and The Ugly?" A hardboiled 1970s crime drama like "The Enforcer?" Maybe you like your Clint on the lighter side, a la "Every Which Way But Loose." Or perhaps you're a fan of his work in the director's chair, so you'd give a shout-out to "Mystic River" or "Million Dollar Baby." If you've got a perverse sense of humor you might cite "Paint Your Wagon" (Clint sings!).
Think about how much trust it takes to get into a car when someone else is behind the wheel. Even if you know where you're going you must trust the driver to pick the best route, have the skill to operate the equipment, know the rules of the road. You believe the driver will do their job and get you there, so you're free to settle in and enjoy the ride. Watching a movie is a similar experience: you're putting your trust in the director to take you on a journey.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".