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Lorena León Bascones on Muck Rack

Lorena León Bascones

As seen in: Dialnet - Universidad de La Rioja
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Música con letra e instrumental en TikTok: Atención, emoción y viralidad social

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By Carmen de Pedro, Paloma Saá Teja, Lorena León Bascones
| Dialnet - Universidad de La Rioja
English The study examines the differential impact of lyrical versus instrumental music on cognitive-emotional processing and the social diffusion of audiovisual content on TikTok. Using a multimethod experimental design, the research integrates electrodermal activity (EDA), automated facial expression analysis, post-exposure declarative responses, and real platform interaction metrics.
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