Many cost analyses of the Italian elimination, including by daily business paper Il Sole 24 Ore, focused on the expected lower revenue related to ad-sales during the televised matches and on the sponsorship of the national soccer selection in the years to come. They set the total bill at around €100 million. According to Carraro, the failed qualification will have a longer and more costly impact on Italy and its economy at the same time it is showing signs of firmer recovery from a long recession.
Italy's failure to qualify for the soccer World Cup finals for the first time in 60 years may cost the country about €1 billion euros ($1.5 billion), the former chairman of the national federation said. "It's not only about missed advertising sales, television rights and merchandising related to the event," Franco Carraro, a senator of former Prime Minister Silvio Berlusconi's Forza Italia party, said in an interview about the impact of the elimination from next year's event in Russia.
Shares of Puma SE fell slightly on Tuesday after Italy, the four-time World Cup winner that’s sponsored by the German sporting goods company, failed to qualify. Chen Grazutis, an apparel analyst with Bloomberg Intelligence, said it’s reasonable to assume Italy’s absence could cost Puma up to 1.5 million in individual jersey purchases. “At an average price of about $80-$90, lost sales could reach $140 million in retail,” Grazutis said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".