(RE) Learning The Brand Rebranding and growth can deliver humility along with a stronger organization By Lori Widmer Matt Masiello says that the insurance industry perception of the previous iteration of SIAA, Inc., could be summed up in three words: “Big, old and bold.” For an organization that boasts over $12.5 billion in total written premium and a strong network of strategic master agencies, insurance carrier partners and 5,000 independent members, that realization came as a bit of a shock.