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Articles by Lori Zoss Kraska
“Advertising Champions” with Lori Zoss Kraska, Mike Reardon, & Sequoyah Glenn
Lori Zoss Kraska Founder/Chief Principal at Growth Owl, LLC Website Address: thegrowthowl.com Mike Reardon Marketing Communications Specialist at EDA Contractors Website Address: edacontractors.com Sequoyah Glenn Founder & Principal Consultant at 924 CoOperative Website Address: 924coop.com Each week on “Advertising Champions,” our host talks to advertising experts across the country.
“Digital Champions” with Lori Zoss Kraska from Growth Owl, LLC
Lori Zoss Kraska Founder/Chief Principal at Growth Owl, LLC Website Address: thegrowthowl.com Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Lori Zoss Kraska from Growth Owl, LLC. To learn more, check out https://thegrowthowl.com. What is your company Elevator pitch when talking about your company?
The power of partnerships, promotion and pledge to drive revenue
Radio is an intimate medium. As listeners, we’ve always known that. And if we work in radio or podcasting, we know that personal connection is everything. The way we make connections that lead to support is just as important as the way we connect through great content. Maybe even more, because money is a delicate subject in most relationships. First, the basics: How effectively is your station using your airtime to promote mechanisms that lead to financial support?
5 tips for managing a sales team remotely
During this unprecedented COVID-19 crisis, sales and sponsorship teams have moved out of the familiarity of their traditional offices and into the uncharted world of their remote home offices for an unknown length of time. That being said, the role of today’s sales and corporate support managers/directors who manage these teams is more important than ever. Below are five essentials to help you guide your teams as they balance client and day-to-day activities in this complex environment.
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