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Articles by Los York
Creative Director Jeff Lam Joins LOS YORK
General News May 19, 2025 3 min In a major move to expand its creative capabilities and leadership, LOS YORK has signed award-winning designer and creative director Jeff Lam. He was previously Creative Director at TBWA\Chiat\Day, where he led high-profile campaigns for Gatorade and Levi’s. He helmed the relaunch of the iconic “Is It In You?” campaign, and his latest work for Gatorade features Kendrick Lamar—the first musician in the brand’s history to be included as an athlete.
LOS YORK Goes "Far Out" with Hoka's Mafate X
Production May 15, 2025 3 min The pioneering independent creative company LOS YORK has collaborated with the leading performance shoe and apparel brand HOKA on “Far Out,” a stunning global campaign that launches the brand’s new trail running shoe the Mafate X, designed for trail racing fiends, gravel grinders, and 100-milers. The campaign features the Mafate X in the untamed landscapes of South Africa, following two runners pushing through remote terrain, embracing the unpredictable.
LOS FILMS' Gabriel Novis Premieres 'Alice' at Hot Docs
Production May 1, 2025 3 min The documentary short film “Alice”, directed by Gabriel Novis, who is represented for commercial work in the U.S. by LOS FILMS, the director-lead live-action discipline of the award-winning creative studio LOS YORK, premieres at the Hot Docs Festival in Toronto today. The film screens in the festival’s shorts program within their “Learning to Fly” section.
Eric Andre Leaps to LOS FILMS
General News Apr 30, 2025 3 min Actor, comedian and filmmaker brings his rebellious genius to commercial directing at los films, director-led live-action division of multidisciplinary creative studio LOS YORK LOS FILMS, the film discipline of the award-winning creative studio LOS YORK, has signed Emmy Award winner Eric Andre for commercial representation in the U.S. The creator of the popular and provocative late-night comedy series The Eric Andre Show on Cartoon Network’s Adult Swim, Andre...
LOS YORK Drives Cummins 2027 X15 "Forever Rising" Campaign
Production Apr 29, 2025 3 min The pioneering independent creative studio LOS YORK collaborated with the Young & Laramore agency on an epic campaign for the new Cummins X15 industrial diesel engine. The centerpiece of this initiative is a hero :30 spot highlighting performance details with sumptuous close-ups of the new Cummins engine.
Motorola: Razr Has Arrived
Film advertisement created by Los York, United States for Motorola, within the category: Electronics, Technology.
Los York launches Los York Films
Bicoastal creative studio opens dedicated film division with multi-faceted and diverse roster of directors. Los York Films launches with eight directors on its roster, including: Director, documentary filmmaker, and photographer Sebastien Zanella, founder and editor-in-chief of Desillusion Magazine, who has directed projects with Louis Vuitton, Rolex, Nike, Glenmorangie, and Ducati.
Los York hires Griffin
Shane Griffin joins as partner and global creative director. Director Shane Griffin joins Los York as partner and global creative director, after serving leading roles at Method Studios, ManvsMachine and Sunday Afternoon and created films for brands like Apple, Google, Microsoft, Ford and adidas. Los York executive producer Santino Sladavic is enthusiastic about hiring Griffin because he believes he is a trendmaker.
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