Impact investing is changing how it positions itself in the market. In this column, Louis Carle, co-founder of Curiosity and former co-founder of French tech publication Maddyness, sits down with Timothée Poulain, partner at impact firm Ternel, to discuss the shift from purpose-driven narratives to measurable value creation. A few years ago, impact investing felt unstoppable. Funds raised hundreds of millions for net zero, ESG, and systems change.