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As a technical outdoor wear and performance-wear brand with uncompromising standards born out of its founders’ military history, British company ThruDark is a different proposition to a lot of 3D case studies. For most brands, a key indicator for the success of DPC strategies is a reduction in time to market, with the rationale being that shrinking the commercialisation calendar better aligns supply with demand.
The British high performance outerwear brand ThruDark embodies adventure like no other. Within the span of a few years, the two founders Anthony 'Staz' Stazicker and Louis Tinsley, both former Special Forces, have managed to create one of the leading brands in their field. We met up with them in their headquarters in Poole to discuss the importance of storytelling, their love for the outdoors, and learn more about their highly inspiring military careers.
PRESENTED BY THRUDARK It's tough to find an outdoor apparel brand as authentic as ThruDark. The Founders are former UK Special Forces and their Expeditions Director Mr Jay Morton has summited Everest twice. Brand Ambassadors include world breaking mountaineer Mr Nirmal “NIMS” Purja MBE and Mr Jason Carl “Foxy” Fox of TV's 'SAS Who Dares Wins'.
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