Lauren Shanesy on Muck Rack

Lauren Shanesy

Verified
Washington, D.C.
As seen in: NACS Magazine, CoStar, Architect Magazine, Builder Magazine, Convenience.org (NACS), Multifamily Executive, Metrostudy.com, ProSales Magazine
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Articles

Run Your Automatic Car Wash With Intention

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By Lauren Shanesy 
| Convenience.org (NACS)
By Lauren Shanesy For some retailers, a car wash is nothing but the “building out back” (or as some operators affectionately refer to it, Bob). A car wash can offer significant profit margins for retailers, but it’s not passive income. Running a car wash requires intention, attention to detail, assurance of quality and its own category strategy. It requires the same intention that operators give to fuel, foodservice and inside sales, experts at The Car Wash Show agreed.
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ICA: What’s Next for Car Wash?

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By Lauren Shanesy 
| Convenience.org (NACS)
By Lauren Shanesy The retail sector overall is facing volatility—consumer concerns about the economy mean they have tightened spending and are looking for value from the purchases they do make. At The Car Wash Show this week in Nashville, Tennessee, Eric Wulf, CEO of the International Carwash Association, took the stage to talk about the state of the car wash industry, the trends shaping the business and how operators can find success. Here’s what’s top of mind for car wash operators today: 1.
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How To Successfully Gamify Loyalty

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By Lauren Shanesy 
| Convenience.org (NACS)
By Lauren Shanesy Enhancing retailers’ loyalty strategy was a key focus this week at PDI Connections Live in Denver, and gamification was a big topic. It’s not necessarily new, but an emerging loyalty strategy that a handful of early adopters are seeing success with is gamification within loyalty apps.
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