So, without further ado, keep scrolling to see Marie Claire's 2025 Makeup Award winners, and learn how they made it to the coveted final spot on our list. Face It might be hard to believe now, but there was once a time when complexion products were cakey, heavy, powdery, and…well, obvious. They were nothing like the lightweight, breathable, velvety textures we’re lucky enough to have grace our faces today. We didn’t think they could get any better, but then along came this year’s finalists.