Lucy Bourton on Muck Rack

Lucy Bourton

London
As seen in: Dwell Magazine, It's Nice That, The Vinyl Factory, The Line of Best Fit, UX Collective, Loud And Quiet, Atmos
senior editor @itsnicethat
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Articles

Efficiency vs. effectiveness: What happens when design ditches big tech?

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By Lucy Bourton
| It's Nice That Verified
Back in 2020, Low Tech Magazine – a publication exploring the “potential of past and often forgotten technologies” – published a piece, How and Why I Stopped Buying New Laptops, by its founder, writer Kris de Decker. From 2000-2017, Kris had bought three laptops, new, at a total cost of €5000. Each had inevitably bitten the dust, leading the writer to invest instead in “a 2006 secondhand machine”, which (following a battery and hardware upgrade) came in at less than €150.
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Turn on the water works: why emotion fuels creative brilliance

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By Lucy Bourton
| It's Nice That Verified
Forward Thinking 2025 is a manifesto for bringing humanity into all you do as a creative person. In this piece, It’s Nice That’s Lucy Bourton makes a case for getting totes emosh about our work, in an increasingly clinical, data-backed creative landscape. The spark of an idea is often celebrated as the ultimate defining moment for creativity. It’s the spark from which the artwork takes shape – whether it’s a painting, building or 30-second spot.
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POV: Is working online causing a rise in rudeness?

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By Lucy Bourton
| It's Nice That Verified
In a recent edition of Jake Bell’s Who Do You Know? newsletter, the creative and brand strategist referenced a survey on the effects of working from home on social isolation. According to Patrick Sharkey’s “American Time Use” report, the time a US adult spends at home has quadrupled between 2004 to 2024, rising “for every subset of the population and for virtually all activities”. For most, of course, that means work too.
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