In the pockets and handbags of Australians today lie 16 million smartphones. Every two to three years those phones are replaced, meaning around five million new phones are purchased every year. On top of that, more than 23 million unused mobile phones populate the desk drawers and cupboards of the nation. Of these, five million are broken, a figure which has increased by almost one million since last year.
Some rub it on their hair and face, or cook their every meal in it. Others drink it in their coffee, swish it around their mouth daily, and even eat it straight from the jar. Coconut oil has long been touted as a health "super food", with countless celebrities backing it. Gwyneth Paltrow, Jennifer Aniston, Angelina Jolie and Miranda Kerr all promote the benefits of coconut oil in their food and beauty routines.
If you had to list the brands with which you interacted in the past 24 hours, what would appear? And you probably used an Apple or Microsoft device to access both of the above, all while hooked up to Telstra broadband. It should, considering these brands are five of the 10 most influential in Australia. And while it might not be sexy, it's not surprising that Bunnings also makes it into the top 10.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".