The online report by UBS, "How is the US athletic market being impacted by the shift online?" stated: "We were very surprised to find that, for the first time, more US consumers indicate that they prefer to purchase Nike on Amazon (13 percent) than at Foot Locker (9 percent). This was a significant swing from last year (1H16: Amazon 10 percent, Foot Locker 14 percent)."
A 2016 project by the ASA looking at sexism in ads identified six categories of gender stereotype: body image, characteristics, objectification, roles, "sexualization" and mocking those who do not conform to male and female stereotypes. While female stereotypes in society (not just in advertising) have begun to be addressed, inequalities "still pervade many aspects of society," the ASA's report states. Male stereotypes in general can also have a negative effect on men and boys, it adds.
“What the little one has to do is figure out what the big one either is structurally unable to do because the rule book says you can't, or they're unwilling to do because they don't have that entrepreneurial spirit.”“I always wanted to be somebody. Starting out young and having lots of little jobs, whether it's working for the town delivering papers, pumping gas, working in an Italian restaurant, pushing shopping carts at Finast Supermarket. I just always had the desire to work. I loved work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".