Lucy Roberts on Muck Rack

Lucy Roberts

Mansfield
As seen in: Iconic Media, Samhsa, The Star (Sheffield), Female First, The News (Portsmouth), Derbyshire Times, Devdiscourse, The Gainsborough Standard, The Chad, The Big Issue in the North, Buxton Advertiser and
Local news reporter for the Mansfield Chad/Eastwood and Kimberley Advertiser. Views my own. Got a story? Contact me via lucy.roberts@nationalworld.co.uk
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Articles

Stripe Sessions 2026: The Shopify Merchant’s Agentic Commerce Playbook

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By Lucy Roberts, Steve Hutt
| Fastlane Soundbites
What if you could turn online orders into more in-store sales—without adding delivery costs? Instore pickup (including buy online, pickup in-store (BOPIS) and curbside pickup) helps you bring online shoppers into your retail location, speed up fulfillment, and create more chances to sell face-to-face. Enable instore pickup to convert online demand into store visits—then train staff to upsell and build relationships at pickup.
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Internal Links: SEO Best Practices For Internal Linking

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By Lucy Roberts, Steve Hutt
| Fastlane Soundbites
Interlinking pages on your website packs a one-two punch: It helps customers navigate easily, and it helps search engine crawlers scan and index your pages. All told, this simple tactic helps both customers and search engines explore your site, improving visibility and content discovery. Let’s explore what internal links are, how they improve search engine optimization (SEO), and best practices for using them to strengthen your website’s performance. What are internal links?
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Customer Service Terms Every CX Representative Should Know

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By Lucy Roberts, Steve Hutt
| Fastlane Soundbites
A customer emails: “Your chatbot told me one thing, your agent said another, and your manager gave me a third answer.” Sound familiar? According to a report by PwC, 32% of customers abandon brands after just one bad experience—which means that communication chaos isn’t just frustrating—it’s expensive. And the difference between consistent service and lost sales can be as simple as your customer service team speaking the same language.
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