Lucy Shelley on Muck Rack

Lucy Shelley

Verified
London
As seen in: Campaign (UK), NewsBreak, PR Week, Campaign (US), Campaign Chemistry, PR Week UK, Campaign Asia, Campaign India, Performance Marketing World, campaignjapan.com, Campaign (Canada) and
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Articles

Klien kini pakai LLM untuk memilih agensi: industri iklan merespons

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By Lucy Shelley Verified
| Campaign Verified
Croud, agensi digital, media, dan kreatif, melaporkan bahwa hampir semua prospek masuk mereka (90 persen) datang setelah agensi tersebut direkomendasikan kepada klien oleh large language models (LLM). James Wilde, EMEA chief growth officer Croud, mengatakan hal ini telah "menggeser peta persaingan" karena agensi start-up kecil kini terdaftar berdampingan dengan jaringan mapan, bergantung pada seberapa baik agensi mengoptimalkan bahasa situs web mereka untuk visibilitas di LLM.
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Audio Advertising Awards 2026: shortlist announced

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By Lucy Shelley Verified
| buff.ly
Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
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Tropicana appoints Seen Connects to its social account

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By Lucy Shelley Verified
| buff.ly
Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
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