We know the drill. An appealing product gets listed by a major retailer, becomes well loved by consumers only for that retailer to replace it with an own-brand version. For the original supplier such imitation is not flattering. Just ask Fairtrade, a global movement represented by the Fairtrade Foundation. The Fairtrade logo may be the world’s most famous ethical badge, but that hasn’t stopped Sainsbury’s pulling it from a new “Fairly Traded” tea range.
In the aftermath of the Manchester attacks in St Ann’s Square, I met Graham Foulkes. One of many experts offered up to a media desperately trying to offer some possible context, his intensity stood out. It was quickly apparent why: Graham Foulkes is an involuntary expert. His son, David, a bright young trainee for the Guardian Media Group, was killed at London’s Edgware Road station in the 7/7 attacks.
We are all, at heart, ethical consumers. I’ve never met anyone actively looking for a dose of slave labour with their teabags, window frames or underwear. But the supply chain for everyday products is in a parlous state. An incredible 71% of companies surveyed by the Ethical Trading Initiative (ETI) in 2015 believed their supply chains might contain some form of slavery.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".