If you find the whole business of organic too tame, there’s always landrace crops, which are positively subversive. Landrace crop varieties (sometimes known as folk crops) are ancient versions of the standardised crops we rely on today. Genetically variable, these biodiverse cultivars are allowed to grow at will and to cross pollinate. Farmers collect the seeds from successful crops and these become the parents of next year’s varieties. Simple.
To the untrained eye, all beaches can look healthy – the sea gives them a restorative glow. The Beach Ecology Coalition is based in California, but its indicators for a healthy beach broadly hold for Skegness as much as California’s Laguna. Don’t be fooled by pristine beaches. A healthy one should be strewn with wrack: organic litter including seaweed that sustains beach hoppers and birds. In tropical waters the indicators of health are under the sea, or acting as a buffer for storms.
I’ve been sceptical about the power of running shoes to affect global change. So naturally I had it in for UltraBoost Uncaged Parley, Adidas trainers that claim to make peace with the ocean. The shoe’s upper is created from plastic waste retrieved from a clean-up operation in the Maldives, and recycled polyester. But Adidas has committed to producing a million pairs of these ocean waste running shoes, and a swimwear line.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".