Here’s a food truth: most Britons are happy to say “cod and chips, please” without even thinking about the sustainability impact of our favourite Friday night supper. Our love of white flaky fish has been a nightmare for fish campaigners. North Sea cod stocks plummeted from 270,000 tonnes in the 1970s to 44,000 tonnes in the early 2000s. But North Sea cod bounced back.
Giving to charity, while highly recommended, does not make you an activist. It makes you a charity donor. Great in its own right, but move your bank account and then you’re edging into activist territory. As motivation, read a new report from Christian Aid that unpicks the global banking industry, zeroing in on the Big Four, which hold almost all of our money. What emerges is a picture of a system rife with dysfunction.
On average, through virtue of having ‘female parts’ (to borrow from Agatha the character in our Equal Pay Day film) we earn 14.1% less than men who do exactly the same jobs. Over a lifetime this adds up: to lower pensions, limited opportunities and makes it more likely that we will face poverty. Yay!!! Happy Equal Pay Day!!!! I confess, I was late to the Gender Gap party.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".