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Lucy Tesseras on Muck Rack

Lucy Tesseras

Verified
London, United Kingdom
As seen in: Marketing Week
Managing Editor at Marketing Week. @MarketingWeekEd
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Articles

The most compelling personal brands aren’t built on perfection

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By Laura Chamberlain, Molly Innes Verified, Lucy Tesseras Verified
| buff.ly
I don’t need to tell you what the job market looks like right now, or the heightened sense of precarity marketers are feeling due to cuts to marketing budgets and looming redundancies. It’s the perfect playground for imposter syndrome to flourish – and for personal branding to feel like a survival imperative rather than a choice. Personal branding has become a cornerstone of modern professional life.
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