Johnson & Johnson’s Alison Lewis believes the job of marketing has always been about driving growth. “If I’m not driving growth then I don’t know why I really exist,” says Alison Lewis, global CMO at Johnson & Johnson. It’s a bold statement, and not one that every marketer would agree with. But with a growing number of businesses scrapping the CMO title in favour of a chief growth officer it’s an issue that is on the agenda of every marketing boss.
Tommy Hilfiger might be a well-established brand but in order to keep up with today’s always-on consumers and find younger fans chief brand officer Avery Baker has adopted a startup mentality taking cues from tech and entertainment. Think back to the 1990s and Tommy Hilfiger was one of the most dominant fashion brands on the market.
The story of my CV: Transformation specialist Claire Hazle talks through the pivotal points of her career, from the moment her interest was piqued by the possibilities of digital to her current role overseeing marketing from her position on the board. Claire Hazle has had a varied career spanning sectors from financial services to charity as she believes it gives her a broader understanding of marketing and a different perspective that she can take to each subsequent role .
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".