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Luigino Barisan on Muck Rack

Luigino Barisan

As seen in: British Food Journal
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Articles

Do consumers really recognise a distinct quality hierarchy amongst PDO sparkling wines? The answer from experimental auctions

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By Luigi Galletto, Francesco Caracciolo, Vasco Boatto, Luigino Barisan
5. Discussions and conclusions This study focussed on the consumers perceived differences between the two Prosecco PDO designations and how the sensory characteristics as well as the provision of additional information may influence consumers' preferences in terms of WTP. A first observation arises from comparing the WTP difference in the first round and the price gap shown for the tasted wines.
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