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Lydia Ume Lydia

As seen in: The CMO
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Articles

Email Marketing RFP: How To Write One

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By Lydia Ume, Lydia Ume Lydia
| The CMO Verified
Choosing the right email marketing vendor can feel daunting considering the countless options on the market. Without a structured buying process, you're likely to get overwhelmed. The result? Picking an email solution based on incomplete information or the need to get done with haphazard and stressful buying process. Enter the email marketing RFP (Request for Proposal). Your RFP is as a roadmap.
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8 Tips To Avoid Emails Going To Spam

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By Lydia Ume, Lydia Ume Lydia
| The CMO Verified
If you’re a B2B marketer, few things frustrate more than than your emails going to spam instead of your recipients’ inboxes. It’s not just annoying—it’s costly. Missed emails mean missed opportunities, lower ROI, and potential harm to your brand’s reputation. In this article, we’ll explore why your emails end up in spam, explain how email filters actually work, and dissect the key factors that influence those filters.
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